The Marshmallow Challenge is a simple exercise with profound lessons: teams get spaghetti, tape, string, and a marshmallow and are challenged to build the tallest possible structure with the marshmallow on top.
Surprisingly, kindergartners often outperform business students! Why? They prototype. Rather than planning endlessly, they test and iterate quickly, learning from each attempt.
This exercise illustrates the power of prototyping. It encourages teams to embrace experimentation, uncover hidden issues early, and refine ideas iteratively. In complex projects, prototyping accelerates learning, reduces risk, and fuels innovation.
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