Before kicking off a new project, one of the tools I like to use is the Inception Deck. Originally introduced by Jonathan Rasmusson in his book The Agile Samurai, I fully recommend this book, the Inception Deck is designed to ensure everyone—from team members to stakeholders—is on the same page from the very start.
What is the Inception Deck?
It’s a series of essential questions and exercises that help teams clarify the project’s purpose, identify potential risks, and build a shared vision. The goal? To minimize misalignment and maximize focus as you move forward.
Here are the 10 Core Elements of the Inception Deck to guide your project kickoff:
Why Are We Here? — Define the purpose and reason for starting this project.
Elevator Pitch — Craft a concise statement that summarizes the project.
Design a Product Box — Imagine your project as a product on a store shelf. What would make it appealing?
Create a NOT List — Identify what’s out of scope to avoid scope creep.
Meet Your Neighbors — Recognize the key stakeholders, team members, and partners involved.
Show the Solution — Visualize the result. What will the final solution look like?
What Keeps Us Up at Night? — Acknowledge potential risks and challenges.
Size It Up — Estimate the scope and effort required.
Be Clear on What’s Going to Give — Prioritize what’s essential and where compromises might be needed.
Show What It’s Going to Take — Outline the initial plan and key milestones.
The Inception Deck provides a solid foundation for a project, helping teams establish clarity, trust, and alignment early on. It’s especially valuable in Agile environments, where continuous feedback and adaptability are key.
When I used this tool, we gained valuable insights, and the exercise took between one and two days to complete.
Have you used an Inception Deck or something similar in your projects? How did it help your team get started?
#Agile#ProjectManagement hashtag#InceptionDeck#TheAgileSamurai#AgileWarrior#TeamAlignment